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Visible in Luxembourg thanks to Instagram

In 2024, Instagram remains an essential platform for anyone or any company looking to increase their visibility. With a young and connected population, the Grand Duchy of Luxembourg offers fertile ground for digital marketing strategies, particularly on social networks. As in 2023, the algorithm will give priority to :

  • The relevance of content, i.e. the right topics developed in the right format
  • Regularity: no matter how often you publish, the most important thing is to be regular. If it’s one publication a week, that means 52 times a year, even during the holidays or if you’re unavailable for any reason (remember to plan your posts).
  • Transparency: the authenticity of your content will lead to interaction with your community and therefore engagement, which the algorithm loves.

So here are the key elements for maximising your visibility on Instagram in Luxembourg in 2024.

1. Have a clear, well-set-up profile

Before you start posting on Instagram, it’s important to set up your profile correctly. This means :

  • Finding a name that is “remarkable”, in the sense that it will help you stand out in Instagram searches and be tagged more easily.
  • Write a powerful biography (slogan + description). The biography is the very first thing your prospect or visitor will read about your account. So don’t overlook it! It must:
    • Allow you to understand the project/brand
    • Make people want to continue
    • Be no more than 150 characters long. The biography is short!
    • Highlight a relevant clickable link

Once you’ve chosen your redirect link, all that’s left is to include a “call to action” in your bio to encourage your visitors to click on the link.

  • Choose your profile photo carefully, so that your visitors want to find out more about your project.

2. Understanding your Luxembourg audience

Luxembourg is a multicultural country with a population made up of many different nationalities. This implies a linguistic and cultural diversity that needs to be taken into account. Analyse the demographics and content consumption habits of your audience. Use Instagram tools like Insights to better understand who is interacting with your content and adapt your posts accordingly.

For example, this could give you valuable information about the main language of publications: Luxembourgish, French, German, English? Alternating languages or separate accounts per language?

3. Create quality, relevant content

Content is king on Instagram. To capture the attention of your audience in Luxembourg, you need to produce attractive and relevant visual content (photo or video).

Invest in high-quality photos and videos that reflect the identity of your brand or person. Don’t hesitate to tell stories (storytelling) that resonate with the daily lives of Luxembourgers and border-worker. For example, share content highlighting Luxembourg landscapes, local events (like our bank holidays last week) or the country’s cultural particularities. Short videos and Reels are particularly effective for capturing attention quickly and in an engaging way.

Not sure where to start?

4. Use hashtags strategically

Hashtags are essential for increasing the reach of your publications. Too many profiles under-use this feature.

Instagram allows up to 30 hashtags per publication. This gives you a great deal of freedom in your hashtag strategy by mixing both generic hashtags that are popular and relevant to Luxembourg, such as #Luxembourg, #VisitLuxembourg, #LuxembourgCity, and hashtags specific to your business sector, products or services.

Mix general and more specific hashtags to reach both a wide audience and a targeted public. In 2024, the most popular generic hashtags in Luxembourg include keywords such as #love, #instagood, #photooftheday, #beautiful, #picoftheday, #photography, #nature, #travel, #fashion or #food.

They can be combined with hashtags for your industry, your events or your niche.

Don’t forget to follow local trends and adapt your hashtags accordingly. For example, during events like the Schueberfouer, use hashtags related to that event to be discovered by interested users.

No inspiration?

5. Take advantage of Instagram's popular features

Instagram offers a host of features to diversify your content and keep your audience engaged.

  • Use Stories to share ephemeral, interactive moments. Stories can include surveys, Q&As and links to products or articles.
  • Reels are also an excellent way of sharing creative and dynamic content, which is particularly popular with younger users.
  • Don’t forget longer ans more in-depth videos and Face Cam.

By making full use of these features, you can maintain a fresh and engaging flow of content. Instagram regularly offers new features, so remember to “reward” the early adopters of these new formats by making their use known to the algorithm.

6. Collaborate with local influencers

Influencers have considerable power to increase your visibility. Identify Luxembourg influencers who share your brand’s values and have a loyal following. A well thought-out collaboration can not only increase your visibility but also strengthen your credibility. Whether through sponsored posts or event collaborations, influencers can help you reach a wider, more engaged audience. In 2024, authenticity and transparency are essential: choose partners who truly embody your message. Luxembourg has seen the emergence of many micro-influencers in a wide range of fields (fashion, lifestyle, travel, fitness, health…). You’re bound to find the one who’s right for your message.

7. Engage with your community

The key to success on Instagram is engagement. Respond to comments and private messages from your followers to build a solid relationship with your community. Organise competitions or giveaways to encourage participation and attract new followers. Don’t forget to also interact with other accounts by liking, commenting on and sharing their content. This two-way interaction strengthens your presence and visibility on the platform. In 2024, Instagram’s algorithms favour genuine engagement and meaningful interaction, so make sure you create a constant dialogue with your followers.

Don’t hesitate to dedicate time to this every day. 30 minutes when you start to have an active community seems to be the minimum!

8. Analyse and adjust your strategy

Finally, it’s crucial to regularly analyse the performance of your posts and adjust your strategy accordingly. Use Instagram’s analytics tools to monitor key metrics such as engagement, reach and follower growth. Identify the types of content that work best and those that need improvement. By remaining flexible and continually adjusting your approach, you can maximise your visibility on Instagram.

Need help analysing your performance ?

In 2024, Instagram remains a powerful platform for increasing your visibility in Luxembourg. By understanding your audience, creating quality content, actively engaging in conversation with your community and regularly analysing your performance, you can build a solid and visible presence on this social network. Adapt to local trends and be authentic in your communication to captivate and retain your Luxembourg audience.

Do you see things more clearly? Have you made your choice? Now go for it!

If you’d like to go further and have any questions on the subject :

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