Marketing as a Service : the solution for current market

Marketing as a Service : the solution for current market

The coming year-end will be for sure a challenging time for many companies. While some companies have to reinvent themselves due to lockdown or restrictions in their business sector, others have already identified this situation as an opportunity to optimise their process or their value chain and to offer new products or services and grow their business.

In this context, the outsourcing your marketing activities or your entire department can be a great opportunity for growth and development, whether you are a start-up, a growing SMB or a large and already well-established company.

Here are the 5 reasons why outsourcing your marketing department represents an opportunity for you!

1. Skills, experience and perspective​

The primary interest of this solution is obviously to be able to take advantage of the skills and expertise that we lack at a given time. Even if one of your employees is specialised in marketing or communication, it is quite rare to have a single resource who, due to a lack of time or skills, is able to deal with strategy, content marketing, social media, leads generation, campaign architecture, website, reporting, tagging plans, etc…. Using external resources allows you to supplement your team with the skill(s) you need when you need them and only for the period of time you need them.

It is also a great opportunity for your team to benefit from sharing the latest knowledge about a specific topic and best practices.

On top of “expertise”, outsourcing marketing resources offers a fresh look at your organisation. Indeed, a person from outside your organisation will be able to analyse your activities objectively and bring you, in addition to new ideas and skills, a perspective on your business. He or she will not be influenced by your experience within the company and will be able to use his or her experience from other organisations to make links and connections where you may not see them. It can even offer you ideas on alternative development models and be a source of innovation.

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1. Skills, experience and perspective​

The primary interest of this solution is obviously to be able to take advantage of the skills and expertise that we lack at a given time. Even if one of your employees is specialised in marketing or communication, it is quite rare to have a single resource who, due to a lack of time or skills, is able to deal with strategy, content marketing, social media, leads generation, campaign architecture, website, reporting, tagging plans, etc…. Using external resources allows you to supplement your team with the skill(s) you need when you need them and only for the period of time you need them.

It is also a great opportunity for your team to benefit from sharing the latest knowledge about a specific topic and best practices.

On top of “expertise”, outsourcing marketing resources offers a fresh look at your organisation. Indeed, a person from outside your organisation will be able to analyse your activities objectively and bring you, in addition to new ideas and skills, a perspective on your business. He or she will not be influenced by your experience within the company and will be able to use his or her experience from other organisations to make links and connections where you may not see them. It can even offer you ideas on alternative development models and be a source of innovation.

2. Plug & Marcom

Unlike a “classic” recruitment process, using outsourced resources allows these resources to be “on-boarded” very quickly. Once the skills you are looking for have been identified, your partner can provide you with a specialist consultant who is available in just a few days. The consultant’s experience will enable him or her to integrate quickly into your existing organisation and to grasp the priorities defined to advance your business.

Furthermore, a “marketing as a service” solution is by nature extremely flexible. It allows you to respond to your time, skill or budget constraints. The service provider and the client define the framework of the mission together, the profile(s) required (skills and seniority) and the consultants involved in the project only have to focus on the priorities defined by the client. 

Month by month, you can take stock with your service provider to determine according to your objectives and your internal resources exactly what you need for the coming weeks.

2. Plug & Marcom

Unlike a “classic” recruitment process, using outsourced resources allows these resources to be “on-boarded” very quickly. Once the skills you are looking for have been identified, your partner can provide you with a specialist consultant who is available in just a few days. The consultant’s experience will enable him or her to integrate quickly into your existing organisation and to grasp the priorities defined to advance your business.

Furthermore, a “marketing as a service” solution is by nature extremely flexible. It allows you to respond to your time, skill or budget constraints. The service provider and the client define the framework of the mission together, the profile(s) required (skills and seniority) and the consultants involved in the project only have to focus on the priorities defined by the client. 

Month by month, you can take stock with your service provider to determine according to your objectives and your internal resources exactly what you need for the coming weeks.

3. A cost-effective solution for every budget​

Whatever is the size of your business, from start-up to large multinationals, the outsourcing solution can fit your budget. You define in advance with your partner the resources you wish to invest in developing your strategy or promoting your activities. Your partner will advise you based on the results you expect. Together with you, he will find the right formula to match the resources committed with the realistic expected results. At all times you will keep your marketing costs under control. And if you change your mind, you can very quickly increase or decrease your investments.

Because this is often the crux of the matter: controlling costs and saving money. While some people may think that investing in marketing activities is a cost, those who have understood that it is above all an investment from which a return, and therefore a profitability is expected, are more likely to develop their business.

This change in mindset is crucial in assessing the savings. Indeed, as we have seen previously, outsourcing marketing activities can save money on several levels:

  • recruitment costs: in addition to the savings made by not having to go through a recruitment firm or communication agency, “marketing as a service” solution also saves time and money in the integration phase of your consultant. He or she will be familiar with the integration process and will have been briefed in advance about your industry, your company and your business priorities. These are all things you won’t have to spend time on later.
  • For the same monthly HR investment, you have the opportunity to integrate into your team someone who is much more experienced and who will not cost more in salary.
  • There is no time or money wasted on holidays or training. Your external consultant is trained outside of his or her assignment and not at your expense. And when he is not there, you are not charged.
  • Outsourcing your marketing activities also makes it possible to get rid of both the “human” risk and the “quality of deliverables” risk. Indeed, working with an external consultant avoids you having to invest in the sometimes lengthy training of an employee. There are no “recruitment errors”. The objective is for your partner to provide you with a “ready-to-use” expert so that you can create a real tandem and work in complete confidence. This solution also gives you a guarantee of the quality of the work provided by the expert. No unpleasant surprise.

3. A cost-effective solution for every budget​

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Whatever is the size of your business, from start-up to large multinationals, the outsourcing solution can fit your budget. You define in advance with your partner the resources you wish to invest in developing your strategy or promoting your activities. Your partner will advise you based on the results you expect. Together with you, he will find the right formula to match the resources committed with the realistic expected results. At all times you will keep your marketing costs under control. And if you change your mind, you can very quickly increase or decrease your investments.

Because this is often the crux of the matter: controlling costs and saving money. While some people may think that investing in marketing activities is a cost, those who have understood that it is above all an investment from which a return, and therefore a profitability is expected, are more likely to develop their business.

This change in mindset is crucial in assessing the savings. Indeed, as we have seen previously, outsourcing marketing activities can save money on several levels:

  • recruitment costs: in addition to the savings made by not having to go through a recruitment firm or communication agency, “marketing as a service” solution also saves time and money in the integration phase of your consultant. He or she will be familiar with the integration process and will have been briefed in advance about your industry, your company and your business priorities. These are all things you won’t have to spend time on later.
  • For the same monthly HR investment, you have the opportunity to integrate into your team someone who is much more experienced and who will not cost more in salary.
  • There is no time or money wasted on holidays or training. Your external consultant is trained outside of his or her assignment and not at your expense. And when he is not there, you are not charged.
  • Outsourcing your marketing activities also makes it possible to get rid of both the “human” risk and the “quality of deliverables” risk. Indeed, working with an external consultant avoids you having to invest in the sometimes lengthy training of an employee. There are no “recruitment errors”. The objective is for your partner to provide you with a “ready-to-use” expert so that you can create a real tandem and work in complete confidence. This solution also gives you a guarantee of the quality of the work provided by the expert. No unpleasant surprise.

4. Productivity and time management

The fields of marketing, digital and communication have changed radically in 5 years. The major theoretical concepts developed from the 1960s onwards are no longer at all in tune with the reality of business. Marketing missions are therefore increasingly technical… it is no longer simply “common sense” or “instinct”. It is above all a lot of technique and a significant investment of time.

Outsourcing your marketing activities will enable you to gain in productivity thanks to experienced resources that are always up to date with the latest technological, sociological and legal developments. And you will also save a lot of time: the expert will enable you to carry out your project in a more optimised timeframe. He does not waste time on research, training or experimentation. He knows his subject and will guide you to be as efficient as possible.

4. Productivity and time management

The fields of marketing, digital and communication have changed radically in 5 years. The major theoretical concepts developed from the 1960s onwards are no longer at all in tune with the reality of business. Marketing missions are therefore increasingly technical… it is no longer simply “common sense” or “instinct”. It is above all a lot of technique and a significant investment of time.

Outsourcing your marketing activities will enable you to gain in productivity thanks to experienced resources that are always up to date with the latest technological, sociological and legal developments. And you will also save a lot of time: the expert will enable you to carry out your project in a more optimised timeframe. He does not waste time on research, training or experimentation. He knows his subject and will guide you to be as efficient as possible.

5. Continuity of the core business activity

As the manager of your start-up, SMB or marketing department, you can’t always be in 2 places at the same time. Wanting to be both in the strategic vision and the anticipation of the markets in 5 to 10 years’ time and at the same time in the operational plans is often a utopia. Or it forces you to postpone or neglect some of your activities.

Outsourcing your marketing activities to experts allows you to focus on your business while maintaining control over your marketing strategy and operational activities. Your partner is there to advise and guide you: you will benefit from his or her expert insights and take advantage of the latest trends in technology, tools or strategy.

5. Continuity of the core business activity

As the manager of your start-up, SMB or marketing department, you can’t always be in 2 places at the same time. Wanting to be both in the strategic vision and the anticipation of the markets in 5 to 10 years’ time and at the same time in the operational plans is often a utopia. Or it forces you to postpone or neglect some of your activities.

Outsourcing your marketing activities to experts allows you to focus on your business while maintaining control over your marketing strategy and operational activities. Your partner is there to advise and guide you: you will benefit from his or her expert insights and take advantage of the latest trends in technology, tools or strategy.

Intrigued? Take the first step and benefit from our free audit.

We help you identify and define your needs in terms of resources, skills, seniority and timing.

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